Lancôme introduces the new Hypnôse Eyeshadow Palette: 5 flattering shades in an exclusive user-friendly design, to easily create natural to dramatic eye makeup looks. A collection of 10 different eyeshadow palettes to offer an infinite choice of effects. Its reinvented formula offers an extremely soft and creamy texture for an effortless application. The weightless and velvety eyeshadow powders are easily blendable, for a rich and homogeneous color payoff that lasts up to 12 hours.Wet, the Hypnôse eyeshadows reveal a moreintense effect. 97.1% said the eyeshadow has a soft texture* 95.2% said the eyeshadow leaves a homogeneous, even finish * 95.2% said the eyeshadow leaves the eyelids comfortable all day long * *Consumer test on 102 women

• Apply the eye shadow dry for blendable, buildable colour, or use wet for deeper colour intensity. • Our innovative “wet” eyeshadow technology allows for a range of effects and intensities with a multi-dimensional, even texture.