Paradigme Le Parfum, the new intense masculine fragrance by Prada. This new ambery woody signature opens on the warm sensuality of ambery woods composed of Peru balm, benzoin resin and vigorous guaiac wood. Another way to compose a fragrance: Master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville challenged convention by inverting the traditional fragrance architecture—composing from the bottom up in a reversed pyramid, a symbolic echo of the iconic Prada triangle. The result is an avant-garde yet sophisticated signature. The ambery woody facets are now enhanced by Amberever — the next-generation molecule with unprecedented power, diffusion, and lastingness. At the heart, a leathery vanilla reinvented “au masculin” and entwined with a gourmand geranium revealingfloral rosy facets for an unmissable gourmand signature. A 12H long-lasting scent, making Paradigme Le Parfum a new hyper-lasting and sensual fragrance, instantly noticed and complimented. What if there’s another way? Prada achieves a new paradigm of intensity inasophisticated green to black bottle encapsulating this hyper-lasting scent that projects instantly and makes you feel confident allday long. An invitation to feel, experiment and open new perspectives to create your own paradigm, transcending traditional preconceptions, by asking – what if there’s another way? Another way to unite creativity and responsibility Prada Beauty embraces responsibility: the entire range is refillable. When you purchase a 150ml refill instead of three 50ml bottles, you help save 65%* glass, 100%* metals, 75%* plastic, and 50%* paper. All packaging is FSC MIX certified, and the fragrance features sustainably sourced ingredients. There's always another way. Create your paradigm, Prada. *Calculation based on comparison of 3 bottles 50ml vs 1 refill 150ml.

1266151 07 - INGREDIENTS: ALCOHOL DENAT. • PARFUM / FRAGRANCE • AQUA / WATER / EAU • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES • COUMARIN • CITRUS AURANTIUM BERGAMIA PEEL OIL • VANILLIN • CARVONE • LINALOOL • LIMONENE • LINALYL ACETATE • CITRONELLOL • POGOSTEMON CABLIN OIL • DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE • CITRUS LIMON PEEL OIL • PINENE • PELARGONIUM GRAVEOLENS FLOWER OIL • LAVANDULA OIL/EXTRACT • TRIMETHYLCYCLOPENTENYL METHYLISOPENTENOL • ALPHA-ISOMETHYL IONONE • ROSE KETONES • GERANIOL • CINNAMOMUM ZEYLANICUM BARK OIL • CINNAMAL • BETA-CARYOPHYLLENE • CITRAL • MYROXYLON PEREIRAE OIL/EXTRACT • METHYL ANTHRANILATE • CAMPHOR • GERANYL ACETATE • EUGENOL • BENZYL BENZOATE • TERPINEOL • TERPINOLENE • BENZYL CINNAMATE • BENZYL ALCOHOL • ALPHA-TERPINENE (F.I.L. N70085189/1).

Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a strong and long-lasting perfume scent. If you prefer placing fragrance on your wrists, be sure to reapply after frequent handwashing, as this tends to rins e off the scent. After applying your fragrance, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear of f more quickly