Pure color Burst of pure color. Pure pigments transform in an instant lip fusion. Full coverage in a weightless creamy texture for couture satin look and bare lip feel. Effortless glide for a high precision foolproof application in one swipe. Pure care high-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application. Pure couture expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude. Packaging designed with sustainability at heart with refills available in ysl’s 4 muse shades: rouge muse, nude muse, orange muse, pink muse. *Consumer test on 300 women